We created The House of Sparkling as an enchanting online destination. Inside the House we custom built a chandelier and decorated it with 30 precious gems. Consumers were given a chance to own a piece of The House of Sparkling forever. Each gem was matched to a sparkling wine from the Yellowglen range and with the odds for the gem changing daily, the more strategic you were the better your chance of winning.

Our key objective was to drive engagement with the brand, measured through interactions with the site and competition entries, as well as social media engagement.

91,000 people visited The House of Sparkling. 55% of entrants were from our target market of 25-35 year olds which is a massive shift for Yellowglen given the majority of its consumers were 55+

40% of visitors spent between 7-10 minutes on the site. The Yellowglen Facebook fanbase increased by 164%