Cannes Lions

HOUSEHOLD

DLKW LOWE, London / UNILEVER / 2015

Film
MP3 Original Language
Film
Film
MP3 Original Language
MP3 Original Language
Film
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Building on Persil’s iconic ‘Dirt is Good’ campaign, this radio ad dramatises the idea that getting dirty as a child shapes what we become as an adult by using the distinct audio style of a high end automotive commercial to represent how a kid see’s their homemade cardboard car.

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