Meant to appeal to New Yorkers’ no-nonsense nature with humor and bespoke typography inspired by classic New York restaurant signage. The messaging plays off of local truths and daily struggles that New Yorkers overcome every day. Such as living in small apartments with out-dated kitchens, the general overcrowding and making fun of the neighboring suburbs. We chose a bold graphic style that would break through in the streets and subways already cluttered with thousand of ads and food imagery.

• Design elements and their integration

The design was inspired by classic New York city restaurant signs and typography.

• Materials, style elements, design choices

The campaign was produced across a wide range of outdoor mediums including vinyl, backlit plexi and hand painted brick surfaces. The posters were silkscreened on Mohawk SuperFine, White, 100# Cover stock.

Overall the campaign consumer engagement 500%.

Seamless enjoyed a sales increase immediately following the launch of the campaign.