Cannes Lions

HOW TO CHANGE CARS FOREVER

BISCUIT FILMWORKS, Los Angeles / DODGE / 2013

Awards:

1 Bronze Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

Adding a dose of fun, creative license and Dodge brand humor, ‘How to Change Cars Forever’ captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it is right.

Execution

The original track "No Church in the Wild" was composed by Kanye West and Jay-Z. "How to Change Cars Forever" features an instrumental of the track.

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