This year HP unveiled its first gaming PC, The Blackbird 002, a high performance, liquid cooled, fully customizable gaming rig with built-in mod toolkit. To build excitement for this powerful machine, we created a series of interactive banners that provoked people to open the Blackbird’s removable side panel. One banner allowed visitors to use the machine’s movable snakelight to explore the innards of the beast, while others surprised visitors with the kind of over-the-top weaponry and power they could expect to experience with the Blackbird 002.