Cannes Lions
BBDO PROXIMITY CANADA, Toronto / HEWLET-PACKARD / 2012
Overview
Entries
Credits
Description
We were asked to create a global Internet hub to provide a landing place for advertising campaigns for HP LaserJet printers.
Execution
We worked with HP’s in-house web team to develop design standards to be used by partner agencies around the world. We went through literally hundreds of sketches to land on the dozens of 3D graphics that were used.
Outcome
The HP LaserJet Hub represents a new high mark for B2B websites, both in terms of concept and design execution. To date, the Hub has only launched in the UK, but soon it will be available for global consumption.
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