Cannes Lions

HP LASERJET PRINTERS

BBDO PROXIMITY CANADA, Toronto / HEWLET-PACKARD / 2012

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Overview

Entries

Credits

OVERVIEW

Description

We were asked to create a global Internet hub to provide a landing place for advertising campaigns for HP LaserJet printers.

Execution

We worked with HP’s in-house web team to develop design standards to be used by partner agencies around the world. We went through literally hundreds of sketches to land on the dozens of 3D graphics that were used.

Outcome

The HP LaserJet Hub represents a new high mark for B2B websites, both in terms of concept and design execution. To date, the Hub has only launched in the UK, but soon it will be available for global consumption.

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