Tie, we lose. If a dramatic shift in product perception is needed, two drivers will ignite this shift: price and quality. Price is conditional and cannot be owned. Quality is unconditional. HP is an engineering company with a strong heritage in quality and innovation. Our target is knowledge workers, business and IT professionals. They're inventive, expressive and dynamic in how they solve problems, use technology and simply communicate. Through the idea of innovative products for innovative business, we want to establish a common ground for a meaningful and sustained conversation that differentiates HP.

While this worldwide campaign ran in 2003, the revenue in personal systems (business and consumer PCs, workstations, notebooks, handhelds) was $6 billio '03 to Q4 '03, fueled by 53% unit growth in notebooks and 23% unit growth in desktops. HP gained significant share across the PC market and again outgrew their nearest competitor in notebooks, becoming the number one manufacturer of notebooks worldwide. Additionally, HP increased its share of the total worldwide PC market by almost two percentage points.