Situation: The world of print is a very interactive medium applicable to industries, genres and people across their respective spectrums. Expression is in the core of human emotions. Bringing Expression in printing would touch every heart, while emotions resonate with people, expressions bring these emotions to life.

The brief from the brand: How do we establish the relevance and importance of printing amongst our TG through voices that they would believe in.

The objective of the program was:

1. Create awareness and drive consideration

2. Increase engagement through influencer content

3. Increase share of volume for HP India printers leveraging #reinventmenmories and #reinventimpact

Partnering with key influencers was the cornerstone to our success in a quarter.

Daboo Ratnani brought the flavour of glamor to a very relevant audience set.

Auditya, another such entity that had a spin on something as simple as a postcard. Showcasing the printer as an enabler to immortalize memories and reaching out to masses at the same time proved rather rewarding, creating ascendancies in our social clout especially integrated with a contest and live posts.

Though the areas of glamor and passion were filled, household remained a genre where HP Printers existed yet Influencer penetration hadn’t happened. Maria Goretti, her celebrity fame & full-time mom status filled the gap, showcasing the versatility.

Sherry Shroff documented a major life event like marriage through a story on print. Showcasing the product as a part of a life altering emotional event.

The business side was showcased with Wishing Chair & KGD