The campaign uses observational office humour to demonstrate how office chaos can be resolved with a trip to Staples. Each of the 30 second spots focuses on a specific product solution and cleverly ties this into the brand message that “Staples makes office life easy”. The campaign introduces the “Easy Button”, which is pressed by office employees suffering from office chaos, in order to resolve their plight.The second ad is for an HP printer and shows office workers subjected to wearing ridiculous jumpers that one employee has knitted for them while he waits for the eternally slow printer to work. One of his fashion victims presses the Easy Button and a new printer appears.