The HP Store is the virtual sale's channel of the HP products, available to the consumer and the business market. Its communication strategy is based on a different sales promotion theme every month. The agency challenge was to increase substantially products sale's volume in a specific month by creating a significant, aggressive and innovative promotion. By obtaining a deep comprehension of the HP Store consumer's profile - most of them executives searching for products they are already used to deal with in their work and companies that need to replace computing products frequently - we decided to explore the theme "anti-stress month". To stimulate the target to take part of this internet promotion, we've created a banner which offered an anti-stress surprise print. By clicking on the banner, two simultaneous actions took place: on the screen, all the promotions were shown and on a printed page, the surprise was revealed - a virtual fish, which has to be fed frequently by printing pages to continue alive (a global HP case). On this printed page, a congratulation message appeared, making the internet user feel proud of having the best quality printer - the HP Printer (90% penetration in the Brazilian market) and mobilizing the others to buy one.