HSBC is an international bank with a great history, positioned as an aspirational and exclusive brand.

These attributes sometimes also generate the perception that the HSBC is distant and hard to access.

That´s why, the creative strategy seeks generating closeness with the people and sincerity, to show the brand has immediate benefits that are truly valued by its clients. The spots describe, with humor, a chain of different events that start to take place triggered by a specific purchase, to later conclude with the simple and true benefit of using the credit cards of the bank, demystifying all promise of consumption.