Task: To dramatise HSBC Premier’s campaign theme ‘Live life without boundaries’ using global media channels.Target Audience: ‘Global citizens’; well travelled, open minded, well educated and relatively affluent. They hold ‘family’ as the most important thing in their lives.Solution: A story of a girl that leaves her family home to go to University in another country. Here, she quickly meets new friends and begins to experience all that her new world has to offer.