Cannes Lions
OGILVY & MATHER SINGAPORE, Singapore / HUGGIES / 2009
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The commercial tells the story of the Huggies brand. A tale of growth, progress, discovery and the freedom to be our best.Told in the form of a ballad: a mother’s love song to her newborn child. In the song: she celebrates, she affirms, encourages, exhorts in the knowledge that only if her child believes in himself he can do anything in life.The spot is a narrative about the awesome potential that resides in each of us and the adventure that is called life. A quest for the brilliant, gorgeous, talented and fabulous human being we are meant to be.
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