In this commercial, we see two little girls playing with a hula-hoop, swimming in a pool, but there actually is no pool – they’re ‘swimming’ in midair.

For most people, especially in Quebec, having a pool is a dream come true. Based on a simple insight - the desire for a pool - we made a commercial with people using their backyards as if they had a pool.

We shot the ad in a pool and removed all the water in post, creating a dream-like atmosphere.

That's how you sell a pool without showing one.