Cannes Lions

HUMAN RIGHTS

TBWA\PARIS, Boulogne-Billancourt / AMNESTY INTERNATIONAL / 2004

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Huge posters and small posters were displayed on different walls in 31 cities of France for this urban guerilla campaign.

The posters represent a face of which the mouth had been cut out, letting appear the wall texture (brick, stone, ...) on which it has been placed. The mouth is walled up by the used medium: the wall. One can read on the poster: “Do not let anyone deprive human rights’ defenders of their freedom of speech”.

Outcome

This mobile and re-usable campaign touched a large public in the entire country. The petitions were signed in a couple of hours and the Amnesty website registered a large number of visitors. At a low cost, Amnesty was able to reinforce the acknowledgment of right defenders and inform on the importance of their role.

Similar Campaigns

12 items

He's Coming Home

THE CORNER SHOP, London

He's Coming Home

2023, WOMEN'S AID ORGANISATION

(opens in a new tab)