We show the target the real horrors of the world on Halloween by creating a House of Horrors. Everything looked like a real Spook House, but when people went inside there was a labyrinth with pictures of child soldiers, political persecution, and all sorts of social injustices. At the exit, Amnesty International volunteers explained it all and handed collateral material about possible courses of action.

Investment was minimal, an amount under $6,000, but many volunteers were recruited and more people became aware of Amnesty’s efforts thanks to extensive coverage by all major media, receiving publicity in print, Internet, radio and TV.