Cannes Lions
DDB&CO., Istanbul / AMNESTY INTERNATIONAL / 2007
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SYNOPSIS: This is an interactive video that user can choose to stop or continue the film. There are different messages in the STOP and PLAY buttons. When the user is forwarded to the volunteer Amnesty page he can send the interactive video to his friends, to viralise the message.OBJECTIVE: In order to attract attention of web users to a tragic problem, encouraging them not to be passive in front of it, but to be part of the solution and become a member of Amnesty International.
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