Cannes Lions
DDB CHILE, Santiago / UNICEF / 2014
Overview
Entries
Credits
Execution
When we call people to stop child abuse, we must specify when someone is abusing and when someone is being abused, which is why we decided to show people a series of common violent acts in our society, causing the involvement of people and most importantly, show with live broadcasting what we do not want to keep going.
Outcome
results:
This intervention was carried out in the 3 most crowed places of Santiago, which made ??our message reached more than 20,000 personas, who recorded and shared their videos on social networks.
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