Cannes Lions

HUMAN STATUES

DDB CHILE, Santiago / UNICEF / 2014

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Case Film
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Overview

Entries

Credits

Overview

Execution

When we call people to stop child abuse, we must specify when someone is abusing and when someone is being abused, which is why we decided to show people a series of common violent acts in our society, causing the involvement of people and most importantly, show with live broadcasting what we do not want to keep going.

Outcome

results:

This intervention was carried out in the 3 most crowed places of Santiago, which made ??our message reached more than 20,000 personas, who recorded and shared their videos on social networks.

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