Cannes Lions

HUMANITARIAN AID

DDB PARIS, Paris / CARE / 2005

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

The media is really part of the creative work as the revelation of the ad comes when the client gets their plate and sees the two hands begging for it.

Outcome

Care got more donations than ever, not only during the time of the communication, but also during the Tsunami catastrophe in December.

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