Cannes Lions
SAATCHI & SAATCHI, Milan / MTV / 2005
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A teenager, in her home is talking on the phone with a girlfriend. Suddenly water begins to enter the room under the door and slowly submerge everything. Our girl watches the water rising but goes on talking. It’s when the water level reaches the ceiling that she’s forced to stop talking and send her friend an SMS. “If you don’t interest yourself in the world, sooner or later the world will interest itself in you.”
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