Cannes Lions
HAKUHODO, Tokyo / PANASONIC / 2010
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In Japan, there is a common play-on-words game called Shiritori. You say a word that starts with last syllable of the word that was said before you.When you say a word that ends with “Nn”, you loose.We expressed how colds are passed on as a chain reaction through breathing with Shiritori. Then we introduced the anti-cold air filter as a thing that breaks up the chain to convey its effect.
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