The reality of bringing the advertising agency’s idea to life meant that creating it in full CG really was the only way to completely control the narrative and achieve the look director Murray Butler wanted. The team created an environment from scratch with hundreds of layers to produce a beautiful and vibrant rainforest.

They meticulously crafted and planted up to 1500 feathers onto each CG bird and used a specially-designed feather system dynamically laid them down one on top of the other with precise collisions to mimic a realistic look.

To reflect the brief, the commercial was designed to be reminiscent of a nature documentary so the team referenced nature footage to block the action and movements of the birds.