Dubai Lynx
IMPACT BBDO, Dubai / MARS / 2017
Awards:
Overview
Entries
Credits
Background
This campaign continues the long-standing idea of Snickers philosophy of ‘you’re not you when you’re hungry’.
Execution
The illustrations were created using dual tone colours from the brand palette. The Snickers bar forms a bridge over a hole shaped like a character representing a hunger trait. The detailed shading and texture allows the stalactites and stalagmites, to give shape definition to the character in negative space.
Similar Campaigns
12 items