Cannes Lions
IMPACT BBDO , Dubai / MARS / 2016
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“You’re not you when you’re hungry” is a global insight and has been well established by Snickers as a brand. Hunger Traps stems from the same idea. The message of the campaign communicates that a bar of Snickers helps you avoid falling into the trap of becoming someone you’re not when hungry. Even the characters that represent the hunger traits are globally recognisable.
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