We chose a group of houses located no more than 300 meters (about three blocks) from McDonald’s with drive-thru and we asked street artists to intervene on their façades. We chose only houses with garage entries; the artists painted a face on each façade such that the garage entry was an enormous open mouth ready to eat. Each façade was painted by a different well-known street artist. The message was “Don’t go home hungry.”

• Implementation We chose houses with garage entries located no more than three hundred meters (around three blocks) from McDonald’s with drive-thru, and we asked a group of well-known Argentine street artists to paint their entire façades, turning them into faces; the only restriction on the artists was that the garage entry be a large open mouth. We then added the campaign’s slogan and the McDonald’s drive-thru logo.

• Media channels and integration In addition to the houses themselves, we expanded the action on the social networks and with a PR action.

• Timeline Mural production lasted one week; the murals are still intact and will be for a period of two months. The duration of the social network action is also two months.

• Action/business results – sales, donations, site traffic, achievement against business target There are seventy McDonald’s with drive-thru in Argentina and the action was carried out at around fifteen of them. At those fifteen, sales at the drive-thru increased by an average of 40% during the months when the action was effected.

• Outcomes/awareness - change in behaviour, reach, public opinion, content response Over 500,000 interactions with the action on the social networks.