This campaign website consists of 3 parts, music video, interview footage and interactive contents. All of those were created for the indie rock and OK Go fans scattered around the world to promote online purchases via iTunes; and this campaign successfully brought the band back on the BillBoard Hot100 after 8 years of their absence.

The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. The mass-game performance by the band and dancers formed the big typography expression on the ground. The microsite provided the making-of and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time. 

Only 10 hours after the launch, the video reached 1 million views, and in 6 days, it reached over 10 million. Now it counts over 20 million views. Since the launch, the page views of the campaign website reached 241,000, the unique users counted to 211,000, and over 62,000 user-generated videos have been created so far.