There are lots of different symptoms of being hungry, and one of them is acting cranky. Even though you may not look like anything’s wrong on the outside, your hunger turns you into a different person, which is why “You’re Not You When You’re Hungry.”

Our interactive, outdoor experience was built around a display, featuring a life-sized, animated loop of Marilyn, standing over a NYC subway grate, skirt blowing in the breeze. Pedestrians who stopped and stared too long saw Marilyn suddenly transform into her hungry alter ego, Willem Dafoe, who had a few choice words for these very surprised pedestrians.

The display used face-detection technology to track the presence of gawking pedestrians, and when one stared directly at Marilyn for four seconds, it triggered her transformation into Willem.

This interactive experience took place in New York’s Times Square – just blocks from where Marilyn’s famous scene from the The Seven Year Itch took place – and the whole thing was captured in a short video that was shared through social media.

~200,000 media impressions + thousands of surprised, amused, scared and delighted individual experiences.