Cannes Lions

HUNGRY SIGNATURES

BBDO CHINA, Shanghai / MARS / 2019

Awards:

1 Shortlisted Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

When you are hungry, you are not yourself and may end up making hungry mistakes. Like, signing documents without even reading the contents of it.

Execution

At first glance, the ad looks and reads like a regular health insurance renewal and performance bonus agreement. But when you get in to reading the copy, you realize all is not simple and straight.

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