Cannes Lions
BBDO CHINA, Shanghai / MARS / 2019
Awards:
Overview
Entries
Credits
Background
When you are hungry, you are not yourself and may end up making hungry mistakes. Like, signing documents without even reading the contents of it.
Execution
At first glance, the ad looks and reads like a regular health insurance renewal and performance bonus agreement. But when you get in to reading the copy, you realize all is not simple and straight.
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12 items