Cannes Lions

Hungry Swimsuit Issues

BBDO NEW YORK, New York / MARS / 2017

Digital Proof JPG
Digital Proof JPG
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Sports Illustrated Swimsuit Edition is a yearly celebration of models and swimwear. Magazine editors that aren’t hungry know that models plus swimwear is a good idea. Magazine editors that could use a Snickers might think that Antiques or Small Pets plus swimwear is a good idea—but they would be wrong.