Cannes Lions

HYBRID SYNERGY DRIVE

SAATCHI & SAATCHI AUSTRALIA, Sydney / TOYOTA / 2010

Awards:

1 Shortlisted Cannes Lions
Film
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The spot was shot in a single take and uses no special effects or post.

The spot launched Toyota's latest hybrid engine — Hybrid Synergy Drive (HSD) — with the goal of humanising the technology to the mainstream car market.HSD combines a petrol engine and an electric motor for greater efficiency. Two things working in harmony are inevitably better than one. HSD — Better Together.

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