Cannes Lions

HYBRIDS

TEAM ONE, El Segundo / LEXUS / 2011

Overview

Entries

Credits

Overview

Description

To prove that h is louder than words, this spot uses the vehicles to do something big: It is the story of the Lexus Hybrids as told by the vehicles themselves. As many as a thousand hybrids come together in a beautiful, fluid dance that forms pictures that help illustrate the VO. It is a feat that has never before been attempted with cars.

Similar Campaigns

12 items

Modern Love

TEAM ONE, Los angeles

Modern Love

2023, LEXUS

(opens in a new tab)