Cannes Lions
TEAM ONE, El Segundo / LEXUS / 2011
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Description
To prove that h is louder than words, this spot uses the vehicles to do something big: It is the story of the Lexus Hybrids as told by the vehicles themselves. As many as a thousand hybrids come together in a beautiful, fluid dance that forms pictures that help illustrate the VO. It is a feat that has never before been attempted with cars.
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