ObjectiveAs British Columbia’s population and economy continue to grow, so does our demand for electricity. Having once been self-sufficient, we now rely on power imports to meet up to 15% of our electricity needs – a number that’s expected to increase to a projected 25% over the next decade.

Solution Setting out to create a cultural shift in a consumption driven world, we needed to motivate people to use power responsibly. By showing consumers how a small action can go a long way towards conserving electricity, we’re helping people realize that it doesn’t require a huge amount of effort to make a positive change.