Everyone has the necessity to manage their money, but no one wants to go to the bank. In Italy the perception on lending institutions is very negative, for this reason with Banca Sella, we launched a product that turns around the industry.

Hype is an app and not a bank, it’s a product designed to meet the needs of the user. We don’t discuss interest rates but the needs of people, because – as stated in the payoff – money is just a tool.

How can you explain an app that you have never used and that concerns a topic as delicate as banking? Easy. You show how it works.

We created an experience through which the user enters in the life of Alessio, an architect who let go of his passion: surfing. Hype is the element that gives life to the campaigns concept: switch to yourself. After synchronizing ones phone, the user interacts with the story acting as the protagonist, therefore taking action. A product test without having to download the app. Creating a CTA at the end of the experience.

More than 57.000 people lived the experience during the launch in Italy. 7% of them opened the light banking account by downloading the app and got the chance to achieve their goals in a much easier way.

More than 20,000 fans on facebook in the first month.