Big C is a hypermarket where customers can always experct more: products, services, promotions, and even from our souvenirs. For the relaunch of their flagship store something thematic but memorable was needed.

The “Back With More” T-shirt was given away at the Grand Opening. Only 2 inches long, this tiny shirt expanded magically in water to become a full-sized T-shirt, thus carrying the Back With More message in an innovative way.

After distributing 700 shirts so many people came back asking for more over the next two weeks that the actual traffic reach was 250%. Sales at the store reached 130% of the target.