Lancôme chose a radically different approach from other brands already present in Second Life for the launch of its new perfume, Hypnôse Homme.How to develop sensorial marketing in a totally non-olfactory world ?

To stand out, the brand’s integration in the virtual world responded to avatars’ main 2 motivations :Socialisation : messages spread by the person wearing the perfume prompt to engage in conversation in an original and playful way.Creative leisure : endlessly personalisable phrases offer a playground for the wearer’s creativity .