For the international launch of Hypnôse Homme, the online ad created around Wong Kar-Wai’s film presents Clive Owen, the new male fragrance’s face, and offers visitors a unique interactive experience: be the director in your own discovery of the fragrance, take control of a cutting bench and discover the hidden sequences.Business Interactif Group produced an online international recruitment campaign to seduce male and female target audience. Email marketing, keywords and banners were used to give strong visibility and develop the potential of Lancôme Men’s customer base, with a competition offering the chance to win a Hypnôse Homme gift set.