• Hyundai is addressing the skepticism around autonomous driving.

• We're tasked with changing public perception.

• Our focus is to highlight Hyundai's autonomous technology as safe and reliable.

We proved the safety and reliability of Hyundai's self-driving technology through a test people can trust: for the first-ever a car took a driver’s license test.

- Through this project, our goal is to change perception of autonomous driving technology, which currently suffers from a significant lack of trust among people. Our solution: proving it rather than declaring it. We decided to demonstrate through a test how much humanity is embedded within a technology that uses AI to drive progress for humanity.

- Targeting consumers of all age groups that are sceptic towards autonomous driving vehicles

We've collaborated with a recognized driving examiner from the state of Nevada, to evaluate the Hyundai IONIQ 5 robotaxi. She conducted the standard driving test, identical to the one familiar to most of us from our own experiences. The verdict is in: the Hyundai IONIQ 5 robotaxi aced the test with a perfect score, proving its reliability and safety credentials.

- The campaign reached the following results within the 1st week:

- Impressions: + 128 mio

- Views: + 62 mio

- Engagement: + 28 min