Branded content is extensive in America. By partnering with The Walking Dead, Hyundai not only tapped into fans of The Walking Dead comic books but also fans of cable’s highest rated show. The spot could only air on the AMC network during the weekly episode of The Walking Dead.

We created a campaign that ran on the back cover of the Walking Dead comic book. Using the same illustrators from the comic book, we designed each ad to replicate the look and feel of the comic, while driving people to the Chop Shop site. The look replicated The Walking Dead comics while the dialogue retained Hyundai’s humorous truth and candor tone.

By running on the back cover of The Walking Dead comics, the campaign effectively reached the core fans of the Walking Dead while increasing traffic to the Chop Shop site. To date, there have been 452,360 downloads of the Chop Shop app and counting. In just 3 months, there was a 150% increase in traffic to Hyundai.com. By staying true to the look and feel of the comic, we effectively integrated Hyundai into the world of The Walking Dead.