The result: a fun sharable wish-I-was-there moment with a true reach of 3.3mm viewers in the first week. Our fans liked, tweeted, retweeted and passed along to their friends. The story spread to outlets in Australia and the UK. Bloggers buzzed and celebrity watchers from Perez Hilton to Just Jared fueled the fire of fan love. Ad Age confirmed this was the number one viral video in the first week in August. Video views exceeded PepsiCo benchmarks and the message — buying a Diet Pepsi leads to fun and rewarding experiences— clearly came though.

A trip to the local grocery store became anything but typical when “I bought a Diet Pepsi and Josh Duhamel checked me out”. Our hero intercepted anyone with Diet Pepsi in their shopping cart and literally checked out our fans — sharing sharing selfies, guzzling down a few ounces of their soda, teasing, chatting, and giving them an unforgettable story from the day —all because they’d chosen Diet Pepsi. And it was all captured in a video that circulated on-line and discussed during interviews with media who were all clamouring to talk to Josh about the big new role in his life.