Since the launch of Vodafone One TV, this platform has been adding quality content to its offerings non-stop. At the end of 2016, HBO arrived in Spain by way of Vodafone with all of its history-making seasons.

HBO’s series have shown us how to live. And in order to convey that Vodafone One TV has them all, we created #ILearnedItFromaSeries.

A super-complete manual for life, made up of 562 question/answer video pieces in which the best characters from HBO answer our questions about: life, existentialism, love, God, the financial crisis…and things that are much more trivial but just as necessary.

After watching the series in search of life lessons, we indexed more than 1.000 hours of videos by theme, so that our users would have key responses for every moment and situation.

We created a life manual, made up of 562 question/answer-format videos, in which the best characters from HBO answer our questions about: life, existential doubts, love, God, the financial crisis…and things that are much more trivial, but just as necessary.

Sales objectives for the campaign #ILearnedItFromASeries were reached at 103%. The reach of the digital campaign was 72%, the ceiling being 75%. It received 1 million interactions and obtained a VTR of 31%, when the average is 27%. The rate of engagement reached 0.75%, when the average is 0.6%. Moreover, the costs of the campaign, including CPM and CPV, were lower than average