Cannes Lions
MOGAR MUSIC, Lainate / IBANEZ GUITARS / 2015
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A girl having a hard time stumbles on an acoustic guitar and marks the beginning of their love story, seen from both perspectives: this is the initial plot of “I Love My Guitar”, the short movie created for Ibanez Guitars.
The movie describes the relationship between a musician and a guitar as a true sentimental affair, made of love at first sight, losses and rebirths, followed by a final moral: any musical instrument is just apparently lifeless and is ready to return emotions to the person who will listen to its vibration and recognize its spark of life.
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