Cannes Lions

"I miss you" (TVC)

& CO., Copenhagen / SAS / 2016

Film

Overview

Entries

Credits

Overview

Description

We follow a Scandinavian couple in the mid 40’s on their trip down the Californian coast starting in San Francisco and ending in Los Angeles. We see them driving in a rented vintage convertible and stopping by certain scenic spots along Highway 1. On the audio track we hear a female voice report about the trip addressing “mom”. In the very end we see them pull up at a Venice Beach house. When a young girl exits the house to greet the couple and give the woman a heartfelt hug we realize who’s actually been talking to whom throughout the entire film

Similar Campaigns

12 items

Believing Changes Everything

72ANDSUNNY, Los angeles

Believing Changes Everything

2024, UNITED AIRLINES

(opens in a new tab)