Cannes Lions
FALLON, Minneapolis / ARBY'S / 2017
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As gyro meat roasts on a spit, Bonnie Tyler’s hit song builds anticipation. Something is coming. Something big, probably. As Bonnie belts “I need a…” she’s interrupted by the voice of Meat God as we move to the real heros. The gyros. We pull out slowly on the gyros. Meat God says “gyro” two more times.
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