La Morenita is one of the oldest coffee brand in Argentina which has been forever in every home, in every breakfast table, in every morning. It´s a classic of every Argentinean family. This is why we decided to focus on its experience and wisdom values looking for a younger target in little moments of experience to become relevant for them.

We see a guy realizing his dog is way too big for his apartment and we can see is obvious his girlfriend warned him about it and she is struggling not to say I TOLD YOU SO.

We eventually realize the wise decision is to take things calm. You get that kind of wisdom only from years of experience. The same experience La Morenita has making coffee, in the last 129 years.