The concept of the festival: Inspirational Station. Held from the 14th to the 15th of November, 2007.We transformed Madrid’s IMAX cinema into a bus station and completely changed the usual way conferences are viewed… We held the conferences themselves inside moving buses.

20 conferences on buses driving around Madrid, an unforgettable experience for attendants and speakers alike. Our “station” also featured interactive spaces, with a diversity of activities, from interactive floors and round-table discussions to beer and Spanish ham tastings.On the last day of the festival, the Inspirational Awards were given out at a well-known Madrid discotheque.2 viral videos were made to promote the festival.Their concept:IAB INSPIRATIONAL STATION // Internet takes to the street.http://es.youtube.com/watch?v=nHUDKKMDePghttp://es.youtube.com/watch?v=P57RKGeAeYs

5,000 participants, national coverage, with over 150 press mentions, as well as TV, radio and live reports. The results surpassed by far the IAB’s expectations. In fact, the success of the festival has been such that we are already preparing the second edition.