Iams.com is an online destination for dog and cat owners who want the best for their pets. The site provides users with in-depth information about pet nutrition based on the age and size of the pet. An interactive Nutritional Fact Book is also available that presents nutritional facts using Flash animations and interactivity. The site also offers an online consultant to answer any pet nutrition question the consumer may have.Objectives: Engage users and help them make the connection between superior pet nutrition and a long, healthy life for their pet.Target Group: Top-tier pet owners. Both franchise and competitive users of Iams products.