Towards the end of 2002, while offline campaigns explained how top companies around the world use IBM solutions, internet communications in Europe shifted to focus on explaining how collaborative solutions are essential to successful e-businesses.The objectives for the online IBM Play to Win Fusion campaign were to generate awareness of IBM as a key e-business team player and to drive relevant visits to landing pages.The targets for the campaign were senior business executives and technology professionals, especially IT strategists including CIOs, CTOs, MIS VPs.The first phase introduced the Fusion concept explaining how by sharing knowledge and expertise, business and technology people can work together with business issues driving technology requirements and business goals being met sooner by choosing the right technology.The second phase introduced key messages for business and IT and offered a free PDF white paper 'The Fusion of Business and Technology'.The third phase delivered an interactive quiz built into the landing experience encouraging further exploration of how Fusion works.The campaign delivered +270k clicks from +120m impressions on top business and IT sites in Europe. Postclick, the campaign delivered +140k visitors to local IBM e-business sites and +800 visits to interactive quizzes.