Cannes Lions
OGILVY FRANKFURT, Frankfurt / IBM / 2007
Overview
Entries
Credits
Execution
IBM became world champion patent holder for the thirteenth time in a row. No other company is more innovative. To keep it this way, IBM is only looking for the best new recruits.
Outcome
The result of the campaign: the recruitment appointments for the whole weekend were all taken up within the first few hours of the career fair.
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