Cannes Lions

IBM RECRUITMENT

OGILVY FRANKFURT, Frankfurt / IBM / 2007

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Overview

Entries

Credits

Overview

Execution

IBM became world champion patent holder for the thirteenth time in a row. No other company is more innovative. To keep it this way, IBM is only looking for the best new recruits.

Outcome

The result of the campaign: the recruitment appointments for the whole weekend were all taken up within the first few hours of the career fair.

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