The 2005 IBM Software campaign, a 360-degree worldwide effort, uses boxing gloves to symbolise the poise, readiness, and empowerment that IBM solutions offer customers - true competitive advantage in today's fast-evolving, on-demand business world. For IBM WebSphere's mid-sized business integration offering, the fluid, co-ordinated movements of tai chi are used to symbolise the speed and efficiency customers can enjoy in connecting systems, partners, and processes.