To launch Homer Hudson super-premium ice cream, the Agency created limited-edition packaging and names for each unique flavour. We collaborated with renowned British artist, Serge Seidlitz to create unique artwork and bring each flavour name to life with a colourful pop-culture diorama.

The packaging was instrumental in gaining distribution deals and shelf space, and immediately set the brand apart when it was launched in 800 Woolworths stores around the country.